Server-Side Monitoring Vs. Pixel Monitoring - Which is Better?
Tracking conversions across multiple systems is an everyday battle for eCommerce online marketers. As personal privacy rules get more stringent and internet browsers restrict tracking capacities, accurate data becomes more difficult to catch.
Pixels are simple to establish, yet can be obstructed by ad blockers and privacy tools. That's why marketing professionals are turning to server-side monitoring remedies like Meta's Conversion API.
Benefits of S2S Tracking
Server-side tracking (S2S Tracking) is a data collection technique that takes the problem of accumulating and refining customer information off the client's browser. This results in much better efficiency, boosted customer experience, and the capacity to follow data privacy regulations.
By loading a tracking script directly on the server, S2S tracks communications without counting on third-party cookie or pixel tags. This makes it much less prone to errors as a result of internet browser constraints and ad blockers and provides more control over what data is shared with each vendor.
It also enables companies to categorize data characteristics based on purpose and legal grounds, which makes it easier to comply with data privacy laws. However, implementing S2S Tracking requires a huge financial investment in software and hardware along with specialized employees. This makes it a pricey alternative for smaller sized brands. Additionally, the preliminary configuration can be time-consuming. However, once the system is running, it can deliver accurate information to all advertising and marketing networks in real-time.
Benefits of S2S Postback Link Tracking
Consequently, it delivers trustworthy conversion tracking for iGaming affiliates to optimize projects, lower thrown away advertisement invest and enhance ROI. It also offers superior precision and integrity contrasted to Pixel Tracking which is why it's the preferred approach for the majority of associate platforms, networks and online marketers.
Pixels are easy to establish as they just need a piece of HTML code in the conversion page, nonetheless they are often restricted by internet browser limitations (e.g. cookie-blockers and Safari ITP) resulting in inaccurate monitoring and much less accurate attribution. On top of that, pixels can be conveniently blocked by ad-blockers, resulting in privacy problems for individuals. S2S is a much more reliable and exact monitoring method that eliminates cookie-based constraints and makes sure user information security while likewise providing boosted safety functions for fraud avoidance. This makes it an excellent option for high-stakes campaigns and application installs where an accurate conversion count is crucial. S2S can likewise deliver extra exact attribution information for mobile campaigns and advertisement shipment.
Drawbacks of S2S Pixel Monitoring
Pixel monitoring works by positioning a piece of HTML code on your website that sends out data to the advertisement platform. It's reasonably simple to set up yet is prone to safety and security risks like being obstructed by ad blockers and being inaccurate as a result of browser setups like limiting third-party cookies or Apple's Intelligent Monitoring Avoidance (ITP).
Server-side tracking bypasses these restrictions by sending conversion details directly from the analytics system's server to the customer's gadget. This boosts tracking precision and enables businesses to catch offline conversions such as phone calls or in-store purchases. Server-side tracking is additionally much more safe and secure and assists organizations adhere to rigorous data defense legislations like GDPR or CCPA.
As personal privacy policies come to be much more restricting and web browsers restrict tracking capabilities, marketing experts need a far better way to check their campaigns. This is why a lot more marketers are moving far from pixels toward innovative analytics server-side tracking.
Final thoughts
Server-side tracking is the method to go with data-driven advertising. It bypasses internet browser restrictions, advertisement blockers, and privacy settings to accumulate and send real-time conversion information to analytics systems. It is much more trusted, protected, and precise than pixel tracking and provides organizations more control over their information collection procedures.
With ad stopping and personal privacy guidelines obtaining extra strict, marketing professionals are looking for options to typical pixel tracking. Server-to-server tracking is one alternative that provides considerable advantages over pixel monitoring. It's more robust, future-proof, and permits you to capture a larger amount of conversion information across customer retention analytics platforms. Nevertheless, it calls for a considerable investment in framework and technological knowledge. The good news is, solutions like RedTrack offer prefabricated web servers that can integrate with major analytics platforms without the requirement for considerable development resources.